My Work

Intercom

Everyone has their secret product crush. Mine is not even that secret - all my colleagues know how much I rave about this communication platform. So, when it came to my HBS class final paper, it took me not more than 10 seconds to decide on its hero.

Southwest Airlines

For our first MBA team assignment we were asked to research how the main forces influence a firm’s ability to create and capture value. I dug up so much cool stuff on the company of our choosing, SWA, that it only made sense to make a case study from the portion that was assigned to me.

Brandless

February 10th, 2020 the disruptive online retailer Brandless shut down all its operations. As a devoted client I was stunned by how sudden this news was - or was it? I had to embark on the journey to discover what happened.

Fast Fashion of Zara

What’s so different about Zara? Why did it gracefully withstand the 2020 crisis when other retailers barely survived?

Here is a brief analysis of what just might be the reason.

Riot Games

Coming soon…